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| 1. Your keyword isn't present in the URL! Our research of hundreds of search engines top-lists shows that keyword presence in the URL is crucial for achieving high rankings in a search engine's results list. By placing keywords in your domain name, you gain a serious advantage with search engines. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites. Most major search engines favor websites with keywords in their URL; however, remember to use them sensibly and not to abuse them. When optimizing a page for a key phrase, separate keywords in the URL with a hyphen (domain/web-site.html) or an underscore (domain/web_site.html), but do not write them as one word. Otherwise, search engines will understand it as a single word (even if the search engine result highlights this keyword in bold), and your work on URL optimization will be wasted. |
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| 1. Your Title tag is not the first tag in the <HEAD> area of your page! Your Title tag should be placed before all other tags, otherwise search engines may overlook it which will significantly damage your rankings. |
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| 2. Your Title tag is blank! This tag is the most critical area of your entire page when it comes to search engine listings. Not only can a good Title greatly improve your rankings, but it also heads your listings in search engines. If your page has a blank Title, there's a good chance that you won't get any traffic from search engines. Add a good-looking Title tag to this page and make sure it contains your keywords. |
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| 3. Your Title tag has too few words. We recommend that your Title have 3 to 15 words instead of 0 word(s), which it has now. Please add a few relevant words to your Title. |
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| 4. Your keyword is not present in the Title tag! Your keyword should appear at least once in the Title tag, but it doesn't appear at all. Put the keyword into your Title tag or you'll be unlikely to rank high. |
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| 1. The META Description tag is missing! This tag is not as important as it used to be, but a lot of search engines still display it as your page description in search results. Because of this, you should make sure your page has a meaningful and good-looking description. If it is irrelevant or unappealing, search engine users will be less likely to click on your listings. |
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| 1. Your keyword is not present in the Meta Keywords tag! Your keyword should appear at least 1 time in this tag, but it doesn't appear at all. |
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| 1. You are using META-refresh on your page which is not supported by all browsers and can be confusing to the user. The W3C recommends that this tag not be used at all. Google Webmasters Help Topics recommend using a server-side 301 redirect instead. |
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| 1. Your page has too few words! We recommend that it have at least 113 words instead of 0 words, which you have now. Make your page more informative by adding some content to the visible area of your page which is also known as <Body>. |
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| 2. None of your keywords are in bold! The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font. We recommend that you put your key phrase in bold one or more times. |
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| 3. Your keyword is too far away from the beginning of this page! Your keyword's prominence is only 0.0% while it should be something between 57% and 100%. If possible, move your keyword closer to the beginning of your page; this will greatly improve overall prominence. |
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| 4. Your keyword is not present at the end of your page! Your page will be more relevant if your keyword appears at the end of the visible text. To achieve this, put your keyword in the last 50 words of your copy. |
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| First heading on the page (H1-H6) |
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| 1. Your page either has no <H1> headings, or has no text in the first heading on the page! It is crucial that your keyword appears in one of these headings. We also recommend that you put an <H1> heading as close to the beginning of your page as possible. Search engines traditionally consider text in the headings to be essential, and having your keyword there will positively influence your website's overall optimality. |
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| Text in links including ALTs |
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| 1. Your keyword rarely appears in the ALT / TITLE attributes of text and graphical links on this page! Your keyword should appear at least once in text links, but it doesn't appear at all. We recommend that it be used in such links up to 6 times. You can easily adjust this number with your favorite HTML editor. |
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| 1. Your keyword is not present in the first 3 ALT image attributes on your page (or there are no ALT attributes at all)! If you have images on your page, put the keyword in one of these ALTs as they are considered more important than the rest of the ALTs on your page. Even though ALT tags haven't gained much importance with Google, the Yahoo! and Windows Live search engines pay much more attention to them. |
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| 1. Constantly improve the link popularity of your page! This function shows how many other Web pages are linking to yours. Link popularity is crucial for your search engines rankings. Remember that having few high-quality sites linking to you is far better than many irrelevant links. The only way to achieve Top-10 positions is to have very competitive keywords and good link popularity. IMPORTANT: ask other webmasters to include your keywords when they link to your page. Also follow the overall development of your thematic niche, and use link bait techniques to create the most link-worthy content and give it a necessary boost. |
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| 1. Your keyword is poorly present throughout Titles of Web pages across your site! We have found it in 0% Titles. The theme of your site is an important factor which influences your rankings. We recommend that you put your keyword into at least 27% page Titles on your site. |
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| Open Directory Project listing (dmoz.org) |
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| 1. Your site is not presented in DMOZ listing! Submission to this leading Internet directory is an important step in website maintenance. As it is human-powered directory, all decisions are made by editors, not spiders. The presence of the site in the directory is the sign of high quality and informative value. Please, go to "Suggest URL" page and submit your site. To make the procedure easy and correctly, use "Web CEO Submission", "Manual Submission" tab. |
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| 1. Your site is not presented in Yahoo! Directory listing! Yahoo! has its own directory powered by human editors. Your site's presence in this directory can help you improve your rankings among search engines, including Yahoo!.
Free submission (Standard submission in terms of Yahoo!) is possible only for non-commercial categories. Choose the category and then click "Suggest a Site" in the top right-hand corner of the page. Fill out the submission form and wait for a link.
Paid submission gives you some advantages. The first and the most valuable is that you just fill out the form and the editor will later find the best category for your site. |
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| 1. Your Google PageRank is 2! Google Page Rank is one of the most important evaluating factors influencing your ranking. It is practically impossible to manipulate Google PageRank. Due to its workability, relevant and impartial results it gained great popularity. This algorithm defines your link popularity among other thematic resources. Every web page gets its own PageRank, it can vary in 0-10 scale on the Google Toolbar. Though well optimized, your pages will never get in the top results for very competitive keywords without high PageRank. The only way out is to increase constantly your link popularity. Get as many links as you can from authority relevant sites with high PageRank. |
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| 2. Your Alexa Traffic Rank is 8535405! Alexa is an organization that analyzes world's web traffic. In terms of the Alexa Traffic Rank, the closer a site gets to the number 1 position, the more traffic a site receives. For example, if to take Google, its main page has Alexa TR 1. That means that www.google.com is the first most visited page in the web. There are two main methods to heighten the traffic rank: 1) Work at the content of your site. Rouse interest of your visitors in your site. Interesting and informative content will certainly make them visit your site again and again and make them spread links to you among their friends; 2) Work at you rankings on the search engines. The better the rankings, the more frequently your site is found on the result pages of SEs, the more surfers will click on your site's link. |
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